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Privacy Policy

The person responsible within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

maexpartners GmbH

Your data subject rights:

You can exercise the following rights at any time using the contact details provided for our data protection officer:

  • Information about your data stored by us and their processing (Article 15 GDPR),
  • Correction of incorrect personal data (Article 16 GDPR),
  • Deletion of your data stored by us (Article 17 GDPR), Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Article 18 GDPR),
  • Objection to the processing of your data by us (Article 21 GDPR) and Data transferability if you have consented to data processing or have concluded a contract with us (Article 20 GDPR).

If you have given us your consent, you can revoke this at any time with effect for the future. You can contact a supervisory authority at any time with a complaint, e.g. B. to the competent supervisory authority of the federal state of your place of residence or to the authority responsible for us as the responsible body.

A list of the supervisory authorities (for the non-public area) with addresses can be found at: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

Collection of general information when visiting our website:

Type and purpose of processing:

If you access our website, i.e. if you do not register or otherwise submit information, information of a general nature is automatically recorded. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like. In particular, they are processed for the following purposes:

  • Ensuring a problem-free connection to the website,
  • Ensuring smooth use of our website
  • Evaluation of system security and stability as well
  • as to optimihe our website.

We do not use your data to draw conclusions about your person. Information of this type is statistically evaluated by us, if necessary anonymously, in order to optimize our website and the technology behind it.

Legal basis and legitimate interest:

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Third country transfer:

The collected data may be transferred to the following third countries: no

The following data protection guarantees exist:

Storage duration:

The data will be deleted as soon as they are no longer required for the purpose of collection. This is generally the case for the data used to provide the website when the respective session has ended. If the data is stored in log files, this is the case after 14 days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are anonymized so that it is no longer possible to assign the calling client.

Provision prescribed or required:

The provision of the aforementioned personal data is neither required by law nor by contract. Without the IP address, however, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted. For this reason, an objection is excluded.

Cookies

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. You can delete individual cookies or the entire cookie inventory. You will also receive information and instructions on how these cookies can be deleted or how their storage can be blocked in advance. Depending on the provider of your browser, you will find the necessary information under the following links:

Duration of storage and cookies used:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Facebook (storage period: 24 hours), Google Maps (storage period: 6 months), Instagram (storage period: session period), OpenStreetMap (storage period: 1 – 10 years), Twitter (storage period: unlimited), Vimeo (storage period: 2 years), YouTube (Storage period: 6 months), Borlabs Cookie (Storage period: 1 year)

Technically necessary cookies Type and purpose of processing:

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change. We need cookies for the following applications: Acceptance of language settings Remembering search terms

Legal basis and legitimate interest:

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in a user-friendly design of our website.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website.

Third country transfer:

The collected data may be transferred to the following third countries: no The following data protection guarantees exist: Provision prescribed or required: The provision of the aforementioned personal data is neither required by law nor by contract. Without this data, however, the service and functionality of our website cannot be guaranteed. In addition, individual services may not be available or may be restricted. contradiction Read the information about your right of objection according to Art. 21 GDPR below.

Technically unnecessary cookies

Furthermore, we use cookies in order to better tailor the offer on our website to the interests of our visitors or to generally improve it on the basis of statistical evaluations. You can find out which providers set cookies from the information below on the display, tracking, remarketing and web analysis technologies used.

Legal basis:

The legal basis for this processing is your consent, Article 6 (1) (a) GDPR.

Recipient:

Recipients of the data may be technical service providers who act as processors for the operation and maintenance of our website. For other recipients, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Third country transfer:

For information on this, please refer to the lists of the individual display, tracking, remarketing and web analysis providers. Provision prescribed or required: Of course, you can also view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings (see Withdrawal of consent). Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Withdrawal of consent:

You can withdraw your consent at any time via our cookie consent tool.

Profiling:

To what extent we analyze the behavior of website visitors with pseudonymised user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Use of Google Analytics

If you have given your consent, Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”), is used on this website. Google Analytics uses so-called “cookies”, i.e. text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Due to the activation of IP anonymization on this website, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html and at https://policies.google.com/?hl=de. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

Withdrawal of consent:

You can opt out of being tracked by Google Analytics on our website by clicking this link. An opt-out cookie will be installed on your device. This will prevent future detection by Google Analytics for this website and for this browser as long as the cookie remains installed in your browser. You can also prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Browser add-on to deactivate Google Analytics.

Use of Google Maps

On this website we use the offer of Google Maps. Google Maps is operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function. You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center. Detailed instructions for managing your own data in connection with Google products can be found here: https://www.dataliberation.org By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out of Google before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its websites. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Withdrawal of consent:

The provider currently offers no option for a simple opt-out or blocking of data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transmissions in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent. Embedded YouTube videos We embed YouTube videos on our website. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter “YouTube”). YouTube, LLC is a subsidiary of Google LLC, 1600 Amphitheater Pkwy, Mountain View, CA 94043, USA (hereinafter “Google”). When you visit a page with the YouTube plugin, a connection to the YouTube servers is established. This tells YouTube which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand. If a YouTube video is started, the provider uses cookies that collect information about user behavior. Further information on the purpose and scope of data collection and its processing by YouTube can be found in the provider’s data protection declaration. There you will also find further information on your rights in this regard and setting options for protecting your privacy (https://policies.google.com/privacy).

Google AdWords

Our website uses Google Conversion Tracking. The operator of the Google AdWords services is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you came to our website via an ad placed by Google, Google Adwords will place a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad served by Google. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center.

Withdrawal of consent:

The provider currently offers no option for a simple opt-out or blocking of data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transmissions in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The operator of the Google Remarketing services is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she calls up websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that refer to content that the visitor has previously accessed on websites that use Google’s remarketing function. You can find more information about data processing by Google in the Google data protection information: https://policies.google.com/privacy. There you can also change your personal data protection settings in the data protection center.

Withdrawal of consent:

The provider currently offers no option for a simple opt-out or blocking of data transmission. If you want to prevent your activities on our website from being tracked, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transmissions in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.

SSL encryption

In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.


Information about your right of objection according to Art. 21 GDPR

Individual right of objection

You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data relating to you, which is based on Article 6 (1) (f) GDPR (data processing on the basis of a balance of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR. If you file an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

Recipient of an objection

maexpartners GmbH
Josef-Gockeln-Str. 10
40474Düsseldorf


Change to our privacy policy

We reserve the right to adapt this data protection declaration so that it always corresponds to the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply to your next visit.

Questions to the data protection officer

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly:

General contact options for data protection issues:

Dr. Clemens Eckert

The data protection declaration was created with the help of activeMind AG, the experts for external data protection officers (Version #2020-09-30).